Affiliate Disclosure

How We Earn Revenue

CasinoOnlineRank is an affiliate website. This means that when you click a link to a casino on our site and subsequently register and deposit at that casino, we may receive a commission from the casino operator. This commission is typically a percentage of the casino's revenue from that player (Revenue Share), a fixed fee per player (Cost Per Acquisition / CPA), or a hybrid of both.

All links to casino websites — including "Visit Casino", "Claim Bonus", and "Visit →" buttons — are affiliate links. They are marked with rel="sponsored" in the HTML, in compliance with Google's link attribute guidelines and FTC disclosure requirements.

How Affiliate Relationships Affect Our Rankings

They don't. Our ranking algorithm is based entirely on objective, verifiable data — T&C score, game count, provider count, payment methods, and bonus quality. These inputs are the same for every casino regardless of our commercial relationship with them.

Specifically:

• Casino operators cannot pay to improve their ranking position.
• We do not accept "featured placement" fees that alter ranking position.
• We earn the same commission from a casino whether it ranks #1 or #30 — so there is no financial incentive to inflate rankings.
• We review casinos we have no affiliate relationship with, and some do appear in our rankings.
• If a casino's quality deteriorates, we update their score immediately even if they are a high-earning affiliate partner.

Not All Casinos Are Listed

Our database focuses on casinos that meet a minimum quality threshold — specifically a T&C score of 6 or above and a valid licence from a recognised authority. There are some casinos we have chosen not to include because they do not meet our quality standards, regardless of the commission they offer.

Casinos on our blacklist will never receive affiliate links, regardless of any commercial offers made.

Regulatory Compliance

This disclosure is made in compliance with:

• The UK Advertising Standards Authority (ASA) guidelines on online gambling marketing
• The US FTC's guidelines on endorsements and testimonials (16 CFR Part 255)
• EU Directive on Consumer Rights (2011/83/EU)
• GDPR requirements regarding cookies and tracking

We comply with responsible gambling advertising guidelines in all markets we serve, including restrictions on targeting individuals who have self-excluded.

Questions About Our Affiliate Relationships

If you have any questions about our affiliate relationships, how we earn revenue, or how our editorial independence is maintained, please contact our team. We are committed to full transparency.